A for Advertising

POCATELLO, Idaho - U.S. history class brought to you by Molto Caldo Pizzeria.

In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page.

"I just wanted to find a way to save money," said Jeb Harrison, who teaches history and economics. "We have to sell ads for our yearbook, for our school newspaper."

School officials were not wild about the idea, but Pocatello High School Principal Don Cotant relented after Harrison explained the advertisements could help illuminate such topics as the Great Depression.